This template contains prompts for sales email templates. Words in [brackets] are meant to be replaced with information about yourself, your company, products, services, and/or customers.
We’ve included best practices, pro tips and examples, along with the templates. The text that exists outside of the brackets is also meant to serve as a foundation for writing your emails. We encourage you to add, delete, or change any of the pre-written sections to ensure a consistent and accurate brand experience for your customers.
Once you’re ready to begin, copy the template of your choosing into your
Program title
Attention grabbing one-liner explaining the problem your program solves.
Short summary text with a little more detail. If you end with a question it will encourage the viewer to continue reading to find the answer.
Sound familiar?
List the pain points your customer is facing and that your program addresses
Pain point
Summary of a challenge or pain point your ideal customer faces and which prevents them from achieving a desired outcome.
Pain point
Summary of a challenge or pain point your ideal customer faces and which prevents them from achieving a desired outcome.
Pain point
Summary of a challenge or pain point your ideal customer faces and which prevents them from achieving a desired outcome.
Pain point
Summary of a challenge or pain point your ideal customer faces and which prevents them from achieving a desired outcome.
Pain point
Summary of a challenge or pain point your ideal customer faces and which prevents them from achieving a desired outcome.
Pain point
Summary of a challenge or pain point your ideal customer faces and which prevents them from achieving a desired outcome.
What if I said…
I had this exact problem!
Explain how you understand your ideal customer’s frustrations because you were there once too. Create empathy by showing that you understand their pain, and then create authority by explaining how you overcame this pain, and that you intend to share how you did it.
Introducing
Program title
Attention grabbing one-liner explaining the problem your program solves
A short summary that builds on the attention grabbing one-liner above and offers a little explanation as to how your program solves the problem(s)
Hey! I’m Name
I’m going to help you solve your problem/achieve your goal.
A short bio about you. Keep it snappy and focused only on points that show why you are the best person to present this program.
Success story
“A powerful sentence from the testimonial below you can pull out to grab attention.”
The full testimonial text. Keep these short. If your client/customer has written war and peace, edit down to the most powerful elements such as quality of the product/program, support provided, aha moments, and results achieved. Combined, these points show the value your program provides.
Inside this program
You get all this great content
A short summary of the content within your program, such at 10 modules/10 swipe files/10 one-to-one coaching sessions etc.
Module heading
A short, impactful statement about the content taught in this module.
A brief summary or list of bullet points detailing the content of this module. Keep your wording positive. This is where you need to focus on solutions rather that problems.
Module heading
A short, impactful statement about the content taught in this module.
A brief summary or list of bullet points detailing the content of this module. Keep your wording positive. This is where you need to focus on solutions rather that problems.
Module heading
A short, impactful statement about the content taught in this module.
A brief summary or list of bullet points detailing the content of this module. Keep your wording positive. This is where you need to focus on solutions rather that problems.
Module heading
A short, impactful statement about the content taught in this module.
A brief summary or list of bullet points detailing the content of this module. Keep your wording positive. This is where you need to focus on solutions rather that problems.
Success story
“A powerful sentence from the testimonial below you can pull out to grab attention.”
The full testimonial text. Keep these short. If your client/customer has written war and peace, edit down to the most powerful elements such as quality of the product/program, support provided, aha moments, and results achieved. Combined, these points show the value your program provides.
Choose your plan
Try to keep your pricing/payment options to a maximum of 3. Research shows too many buying choices creates indecision.
Create some FOMO. Registration closes in:
Pay in full
Single payment
£399/x1
Best value
Payment Plan
Three payments
£149/x3
VIP Option
Single payment
£999/x1
Bonuses
Get all these great bonuses free
If you are limiting your bonuses to the first X number of signups or for a specific time period state that here.
Bonus Name
A brief description of your bonus and how it compliments the core program. Explain how this additional content helps your customer and why they need it in their life. Below, assign a cost to your bonus so your customer can see how much extra value they get.
Value £100
Bonus Name
A brief description of your bonus and how it compliments the core program. Explain how this additional content helps your customer and why they need it in their life. Below, assign a cost to your bonus so your customer can see how much extra value they get.
Value £100
Bonus Name
A brief description of your bonus and how it compliments the core program. Explain how this additional content helps your customer and why they need it in their life. Below, assign a cost to your bonus so your customer can see how much extra value they get.
Value £100
Achieve these results
When you complete this program this is what you can expect to achieve
You will be able to do this
A short statement that refers back to the pain points you outlined at the top of this page and confirms that once this program is complete, those pain points will be a distant memory.
You will be able to do this
A short statement that refers back to the pain points you outlined at the top of this page and confirms that once this program is complete, those pain points will be a distant memory.
You will be able to do this
A short statement that refers back to the pain points you outlined at the top of this page and confirms that once this program is complete, those pain points will be a distant memory.
You will be able to do this
A short statement that refers back to the pain points you outlined at the top of this page and confirms that once this program is complete, those pain points will be a distant memory.
You will be able to do this
A short statement that refers back to the pain points you outlined at the top of this page and confirms that once this program is complete, those pain points will be a distant memory.
You will be able to do this
A short statement that refers back to the pain points you outlined at the top of this page and confirms that once this program is complete, those pain points will be a distant memory.
Success story
“A powerful sentence from the testimonial below you can pull out to grab attention.”
The full testimonial text. Keep these short. If your client/customer has written war and peace, edit down to the most powerful elements such as quality of the product/program, support provided, aha moments, and results achieved. Combined, these points show the value your program provides.
FAQ
Have a question?
Prempt and address any questions your ideal customer might have about your program or that they may see as a barrier to entry.
Question not answered?
Complete peace of mind
If you’re not totally satisfied within 14 days I’ll refund your purchase, no questions asked.
Pay in full
Single payment
£399/x1
Best value
Payment Plan
Three payments
£149/x3
VIP Option
Single payment
£999/x1
Join the waitlist
And get notified when the program opens
If this is a prelaunch page or your program closes periodically, give potential customers a way to get notified as soon as they can purchase your program. Toggle visibility of this section to ‘off’ when your program is open.
